How to Create Emails That Your Audience Wants to Read (with Ed Forteau)
Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop...
Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam!
So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships?
Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:
- Why personalization is more crucial than ever in cutting through the noise
- The shift from mass emailing to focused, quality connections
- Why your email strategy should align with other platforms like LinkedIn
- How to use content amplification to warm up cold leads
- The power of behavioral segmentation in boosting engagement
- Why understanding customer personas leads to more impactful communication
- How AI can enhance your email strategy without losing the human touch
Ed's website - EdForteau.com
Ed on LinkedIn - Ed Forteau
Ed's Book - No More Cringe
Ed Forteau
Business consultant/author/email marketing expert
Ed is a business consultant passionate about revolutionizing professional networking and the leader of the Genuine Connections Revolution. He is also the author of "No More Cringe: How to Transform LinkedIn Outreach from Awkward to Real Impact" and the creator of The Strategic Ally Method—a proven system that replaces cringe-worthy interactions with authentic connections, fostering trust and sustained business growth.
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