How Can You Create Marketing That Sticks? (with James I. Bond)
Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make you flinch How a clever name can...
Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:
- Why some ads make you flinch
- How a clever name can turn a copycat product into a goldmine
- Why men might want to buy a "Lawnmower" for their bathroom
- How fire helped a company boost its business
- Why rhyming, honesty and being blunt are good messaging strategies
These concepts and more stick to our brains because they connect to it where decisions really happen.
James' website - YesBrainGlue.com
James' book - Brain Glue on Amazon
James on LinkedIn - James I. Bond
James I. Bond
Behavioral Management and Marketing Specialist/Author
James I. Bond is one of America’s leading behavioral management and business marketing specialists. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. For thirteen years, he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business. He is the author of Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky".
