Shira Abel
CEO Hunter & Bard
Shira Abel is the Founder of leading marketing consultancy Hunter & Bard, creator of The Perception Formula, and a distinguished Lecturer at UC Berkeley's Sutardja Center for Entrepreneurship and Technology. With over 25 years of experience in strategic marketing and change management. She helps companies seeking to transform their market presence and drive exceptional growth. Her innovative approaches have made her a sought-after advisor for businesses ranging from startups to global enterprises.
April 2, 2025
Is Your Content Creating The Right Perception?
Shira Abel is the CEO and Founder of Hunter & Bard and creator of The Perception Formula. She's here to help consider the ways company attitudes about audiences inevitably shape the content we create. She'll add much-needed depth and context to...