James I. Bond
Behavioral Management and Marketing Specialist/Author
James I. Bond is one of America’s leading behavioral management and business marketing specialists. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. For thirteen years, he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business. He is the author of Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky".
Sept. 12, 2024
How Can You Create Marketing That Sticks? (with James I. Bond)
Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make you flinch How a clever name can...