Director of Content Strategy and Assessment, University of Rochester, Author, Keynote Speaker and Consultant
Brian Piper is the Director of Content Strategy and Assessment at the University of Rochester, author of books like Epic Content Marketing for Higher Education, and a content marketing consultant. He is also the host of the podcast AI for U.
While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric." Brian Piper is the Director of Content Strategy and...