Episodes
What Can Marketers Learn From Pop Culture?
I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience. Pop culture can put marketing concepts in a fresh context that resonates in unique …
How Do Real Photos Attract Relevant Buyers?
Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real game-changing...
What Can Higher Education Learn About Modern Marketing? (With Brian P…
While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric." Brian Piper is the Director of Content Strategy and...
The Show Returns on October 23
Hello! I was out of town last week, but I'm back now and booking guests for the rest of 2024. The next show will be in two weeks - October 23.
How to Create Emails That Your Audience Wants to Read (with Ed Fortea…
Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and …
How Can You Create Marketing That Sticks? (with James I. Bond)
Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make …
Show Returns Next Wednesday
After a short break (holiday weekend) - the show will be back next week!
Who Social Cares on Social Media?
Let's dive into the world of social care and digital customer engagement with Brooke B. Sellas, founder and CEO of B Squared Media and author of Conversations That Connect. Brooke shares her extensive experience in leveraging social media to enhance...
Why Behavioral Science is Better Than Marketing Science with Nancy Ha…
Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results. We explore critical...
How Can You Balance AI and Human Touch in Your Content Strategy? (Wit…
Content strategist and thought leader Andy Crestodina shares how to strategically integrate AI into your content creation process while maintaining the authenticity and trust that human audiences continue to demand.
Why Do People Love Brands Who Embrace Community Marketing?
Globally recognized marketing strategist and bestselling author Mark Schaefer began to notice the shift toward community marketing as he wrote Marketing Rebellion and then Belonging to the Brand. This book contains insights, frameworks, and research...
What Do Modern Content Marketers Need to Know? (with Robert Rose)
Today’s featured expert is Robert Rose, Chief Strategy Officer at The Content Advisory and Chief Strategy Advisor at The Content Marketing Institute. Robert sheds light on the critical evolution from traditional content campaigns to an always-on...
How to Create Content That Surprises Your Audience (with Marcus Sheri…
Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers....
Does Empathy Break The Marketing Funnel? (with Carmen Collins)
Social media and influencer marketing leader Carmen Collins, specializing in award-winning content marketing, empathy, and storytelling, explains how marketers often get empathy wrong and offers insights on getting it right, highlighting the differences between empathy and authenticity, the structure of …
Introduction to The Content Brief
In this brief introduction to The Content Brief, I explain what to expect from each episode, how it relates to content marketing and innovation and why it's called The Content Brief.