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Copywriting Episodes

March 5, 2025

How Do You Cure Generic Content Disease?

Matt Locke, Director at StoryThings, joins us to discuss the epidemic of uninspired content marketing and how businesses can create truly distinctive thought leadership. Matt brings decades of experience from his BBC and Channel 4 background to...

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Feb. 19, 2025

How Can Writers Take Control of AI Instead of Fearing It?

In this episode, book coach and business advisor Jackie Lane reveals why writers shouldn't fear AI but should instead take agency over how they use it. As the founder of the HII (Human Intelligence and Imagination) Project, Jackie shares insights from...

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