The Content Brief
The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative.
Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effect...
Recent Episodes
April 2, 2025
Is Your Content Creating The Right Perception?
Shira Abel is the CEO and Founder of Hunter & Bard and creator of The Perception Formula. She's here to help consider the ways company attitudes about audiences inevitably shape the content we create. She'll add much-needed depth and context to...
March 19, 2025
How to Create Content That Surprises Your Audience (R)
This week, we're revisiting the episode featuring Marcus Sheridan. The show is back with a new episode on April 2nd. Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies....
March 5, 2025
How Do You Cure Generic Content Disease?
Matt Locke, Director at StoryThings, joins us to discuss the epidemic of uninspired content marketing and how businesses can create truly distinctive thought leadership. Matt brings decades of experience from his BBC and Channel 4 background to...
Feb. 19, 2025
How Can Writers Take Control of AI Instead of Fearing It?
In this episode, book coach and business advisor Jackie Lane reveals why writers shouldn't fear AI but should instead take agency over how they use it. As the founder of the HII (Human Intelligence and Imagination) Project, Jackie shares insights from...
Feb. 6, 2025
How Can Social Media Work for Non-Sexy Brands?
Do you think social media can't really be "social" because people won't care or you don't work for a sexy brand? In this episode, John Gonzalez from the Northeast Ohio Regional Sewer District shares how his team transformed their utility's social...
Jan. 23, 2025
Can Content Strategy Build a Stronger Company Culture?
We know that internal communication can impact external communication (content marketing), but can content strategies improve internal communication and company culture? Communications expert and strategist Kristin Quiroz Bayona is here to explain how...
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