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The Content Brief

The Content Brief

The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative.

Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effect...

Recent Episodes

Sept. 26, 2024

How to Create Emails That Your Audience Wants to Read (with Ed Forteau)

Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate…
Sept. 12, 2024

How Can You Create Marketing That Sticks? (with James I. Bond)

Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make you fli…
Sept. 5, 2024

Show Returns Next Wednesday

After a short break (holiday weekend) - the show will be back next week!
Aug. 15, 2024

Who Social Cares on Social Media?

Let's dive into the world of social care and digital customer engagement with Brooke B. Sellas, founder and CEO of B Squared Media and author of Conversations That Connect. Brooke shares her extensive experience in leveragin…
Aug. 1, 2024

Why Behavioral Science is Better Than Marketing Science with Nancy Harhut

Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results…
July 18, 2024

How Can You Balance AI and Human Touch in Your Content Strategy? (With Andy Crestodina)

Content strategist and thought leader Andy Crestodina shares how to strategically integrate AI into your content creation process while maintaining the authenticity and trust that human audiences continue to demand.