The Content Brief

The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative.

Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effect...

Recent Episodes

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Dec. 19, 2024

How Should Marketers Use AI in 2025? (with Dan Nestle)

In this episode, Marketing Communications and AI expert Dan Nestle joins us to discuss how businesses can apply everything we've learned about AI in content marketing to their 2025 strategies. Dan shares insights on avoidin…

Dec. 4, 2024

Why Do Ted Lasso's Lessons Work in Real Life Businesses?

Ted Lasso isn't just a heartwarming comedy series - it's packed with powerful lessons about leadership, company culture, and communication. These factors can make or break a company's culture, content success and audience r…

Nov. 20, 2024

What Can Marketers Learn From Pop Culture?

I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience. Pop culture can put marketing concepts in a fresh context that re…

Nov. 6, 2024

How Do Real Photos Attract Relevant Buyers?

Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real …

Oct. 23, 2024

What Can Higher Education Learn About Modern Marketing? (With Brian Piper)

While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric." Brian Piper is the Direct…