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The Content Brief

The Content Brief

The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative.

Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effect...

Recent Episodes

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What Can Marketers Learn From Pop Culture?
Nov. 20, 2024

What Can Marketers Learn From Pop Culture?

I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience. Pop culture can put marketing concepts in a fresh context that re…
How Do Real Photos Attract Relevant Buyers?
Nov. 6, 2024

How Do Real Photos Attract Relevant Buyers?

Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real …
What Can Higher Education Learn About Modern Marketing? (With Brian Piper)
Oct. 23, 2024

What Can Higher Education Learn About Modern Marketing? (With Brian Piper)

While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric." Brian Piper is the Direct…
The Show Returns on October 23
Oct. 10, 2024

The Show Returns on October 23

Hello! I was out of town last week, but I'm back now and booking guests for the rest of 2024. The next show will be in two weeks - October 23.
How to Create Emails That Your Audience Wants to Read (with Ed Forteau)
Sept. 26, 2024

How to Create Emails That Your Audience Wants to Read (with Ed Forteau)

Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate…
How Can You Create Marketing That Sticks? (with James I. Bond)
Sept. 12, 2024

How Can You Create Marketing That Sticks? (with James I. Bond)

Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make you fli…
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